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     WORKING YOUR WEB SITE : :
 

How To Be Number One at Google, Yahoo, or MSN Search

ARE YOU WORKING YOUR WEB SITE?

If not, you’re missing out. Think of your web site as another sales channel, a way to develop leads that you might not get otherwise.

A good business gets inquiries and leads through many sources. You advertise, join trade associations and chambers, work trade shows, knock on doors, make phone calls, and ask for referrals. These are all valid ways to grow your business and they take effort.

The same is true for your web site. Opportunities in your industry are being exploited right now on the Internet by a select few who know how to “Work their web site” and there’s probably plenty of room to grow. If you don’t have the time to do it yourself, consider assigning one of your sharper office employees to do it for you. It will very likely open your eyes to significant opportunities that you are overlooking today.

What are these people doing? Let me give you a few ideas on how to find out. Here’s how:

1. Pay-Per-Click Search Services

How would you like to be one of the top listings at Google or Yahoo? You can! It’s not free but it’s a sure way to bring the exact qualified customers you want to your web site. Both Google (www.google.com) and Yahoo (aka www.overture.com) have programs that allow you to pay for each click through that comes through their sites.

These Pay-Per-Click programs are delivering highly qualified prospects to hundreds of companies across the nation. All you have to do is go to their web sites and bid on the exact search terms (also known as “Keywords”) where you want to appear at the top.

For example, if you are a realtor, you might want to bid on the terms “Real Estate”. Of course that combination of keywords could be expensive. However, you’ll be surprised at how inexpensive it might be to get the clicks from those people that are searching for “Real Estate Southern California.” The more specific your key word combinations are, the more qualified those click through customers are. You can learn all you need by just visiting the sites listed above and spending some time there.

Personaweb Services Include...

2. Creating More Content to Attract More Visitors

Get more visitors to your web site by writing articles about your industry or profession. Did you know that you could add articles to your web site? If we built your site, it probably has a “resource” or “links” page. We won’t charge you to add articles there from time to time. Articles on your web site bring more visitors because the search engines give you more listings. Write an article from time to time and submit it to us for posting on your web site.

You can add or change your web site by going to:

www.personaweb.com/changes

It will ask you for a user name and password. Use the following…

User = u s e r 1
Password = p a s s 1

3. Paying Attention to The Traffic On Your Web Site

Look at your web site statistics and know where your online traffic is originating. All of our customers have access to a “stats page”. You can easily see how many people are coming to your web site each month. You can also see how they got there by checking your stats. Give us a call or send us a short email. We'll show you where to go online and supply you with a password and user name so you can access these records and see them for yourself.

Write to Joe at Personaweb.com - Look for more ideas in our next issue.


Personaweb, Inc.
909-606-9175

 
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