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On the Internet, things are different. Search marketing is still one of the least expensive, most effective methods of marketing a web site. There are a few reasons why search marketing is especially effective.

Imagine if you owned a store that sold only red shoes. Out of the people that pass by your store or that see your advertisements, only a few would actually like red shoes and fewer would want to buy red shoes. Marketing with search engines creates the equivalent of ensuring that only people that like red shoes will walk by your store or look at your advertisements.

Search Engine Marketing

  • Key Word Analysis
  • Key Word Selection
  • Copy Targeted to Keywords
  • Search Friendly Pages
  • Proper Submission
  • Ongoing Metrics

The reason for this is that with search marketing, it is the customer that chooses the terms they are searching for. Only people that are interested in red shoes are going to bother typing in a search for them. These are generally good prospects (although they could be competitors too).

We offer a suite of method products designed to raise your profile in search engines and to help you to target keywords that will help you get results. Be leery of companies that promise top positions in search. No company can guarantee top 40 positioning on keywords, however there are acknowledged best practices and methods that succeed and that increase your chances of achieving a higher position. We can help you with that and we will stay with you to measure our success.

Call us to discuss these ideas and programs.


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